Marketing Automation – Top 6 Resources to Understand Marketing Automation Better

Marketing automation is an integral part of a successful internet marketing strategy. It does the ‘dirty’ work of automating manual tasks, and leaves you with more time and energy to use your creativity.

According to Gartner Research, by 2020, customers will manage 85% of their relationship without talking to a human. This means your marketing efforts don’t necessarily have to be over a cup of coffee. You can use marketing automation to reach out to your prospects virtually.

Here, we have gathered six resources to help you understand the concept of marketing automation and apply it to your current business plan correctly.

1. Make Your Marketing More “Bobular”!

Beginner Level. By John Watton on Silverpop Blog

This post features a very convincing analogy using a wine dealer’s approach to selling his wine with the concept of behavioral marketing. It talks about ways to capture potential customers’ attention by using marketing automation in identifying their buying habits firsthand.

2. Can Marketing Automation Solve Your Pain Points?

Intermediate Level. By Jenna Hanington on Pardot

As an internet marketer, it is inevitable to stumble upon problems that keep you from moving forward. This article features six pain points and how they can be solved with the help of marketing automation.

3. The Secret to Around-the-Clock Marketing

Intermediate Level. By Jenna Hanington on Pardot

When eight hours doesn’t seem to be enough, we could just wish someone – or something – could do the rest of the job for us. The secret lies within marketing automation. In this resource, you will learn five real-life examples of how marketing automation can be our ‘round-the-clock assistant.

4. Why Marketing Automation is the Perfect Complement to Your CRM

Intermediate Level. By Jenna Hanington on Pardot

Marketing Automation and Customer Relationship Management (CRM) are two things that should always go together to be able to function well. This article demonstrates how these two can work in terms of behavioral tracking, automating lead qualification and assignment, tying revenue to campaigns, sending targeted messages, creating campaigns around landing pages, and getting real-time activity alerts.

5. Why You Shouldn’t Do What Apple Does (Just This Once)

Intermediate Level. By John Watton on Silverpop Blog

This resource talks about the marketing automation strategy used by Apple that is not going to be effective for most, if not all, internet marketers. While a one-size-fits-all may have been working for Apple, the rest of us should consider behavioral marketing in our marketing automation.

6. Are You Ready for Marketing Automation?

Intermediate Level. By Jenna Hanington on Pardot

This resource helps internet marketers in deciding whether they should be already using marketing automation. If features a checklist, and if you say ‘yes’ to 7 out of the 10 factors, it’s time to move towards the direction of marketing automation.

Have the resources been useful in your learning? Please let us know how else we can be of help in your search for information regarding marketing automation below.

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