Lead Nurturing – Top 5 Resources to Nurture Leads Effectively in the Middle of the Funnel

Lead nurturing is the most effective way to stay in contact with prospect customers while they are still thinking whether to use your product or not. Your continuous communication allows you to be on their minds throughout the buying journey.

Based on a study conducted by The Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured leads.

The following resources should help you convert a higher percentage of leads to opportunities by nurturing them.

1. Retargeting: 5 Tactics from Drip Email to Lead Generation

Intermediate Level. By David Kirkpatrick on MarketingSherpa

This resource features five tactics to implement retargeting across different marketing channels. Each tactic is backed up by information provided by experts and examples that apply to relevant situations.  Interestingly, it explains how to leverage retargeting with lead nurturing.

2. The Go-to Guide to Creating Email Newsletters People Actually Read

Intermediate Level. By Ginny Soskey on Hubspot Blog

Email newsletters are a great way to keep your customers engaged – through product information, event reminders, industry news, latest offers, and many more. This resource teaches you how to create an email newsletter that won’t land the trash bin. You will be guided, from evaluating if you really need an email newsletter to testing if it works for your company.

3. Perfect Timing for Lead Nurturing

Intermediate Level. By Mathew Sweezey on Pardot

Lead nurturing involves communicating with prospect customers while waiting for them to purchase a product of service. This resource answers the question: What is the perfect timing for lead nurturing emails? Goals, examples, and suggested timing specific for Net New Leads, Cold Leads, and Sales Leads are discussed.

4. 4 Tried and True Marketing Automation Recipes for Better Email Nurturing

Advanced Level. By Meghan Keaney Anderson on Hubspot Blog

Interestingly written like real recipes, the workflows for email nurturing are featured in this resource. The 4 workflow recipes are complete with key ingredients and directions, making it easier to cook your own marketing automation strategies.

5. 3 (More) Unconventional Uses of Drip Campaigns

Advanced Level. By Molly Hoffmeister on Pardot

Aside from nurturing cold leads, there are more uses of drip marketing. This resource teaches you ways that you can use drips for a more positive customer experience. More details on using drips for client retention, upselling, and cross-selling are discussed in this article.

The list of really helpful resources could go on. Do you have anything to say regarding the resources we have listed above? Let’s discuss them in the comments section below.

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