The Superannuation Company Effortlessly Updates 300+ Event Details with a Dynamic Landing Page Solution.

The largest profit-to-member superannuation fund company open to all Australians who will be named RSC (due to privacy and disclosure agreement) has partnered with Hoosh Marketing to fast track event updates through a Dynamic Landing Page. With over 2 million members across Australia, its membership is increasing rapidly and, as of 2017, went from hosting 30 events per year to 300 events nationwide!

RSC has been one of the leading options for Australians. It offers excellent member services that include low fees as well as flexible insurance and retirement options.

Some of the main member services offered by RSC are retirement seminars and investor’s briefings. Now that they host over 300 seminars and briefings annually, they need to update their 2 million members instantly with their events.

The dynamic landing page will inform the RSC’s members about the specific dates, times and locations of all events effortlessly & quickly. This seemingly huge task has been tackled with simplicity and efficiency. Let’s check out the outcomes of this new partnership between Hoosh Marketing and RSC.


Guided Landing Page

Because RSC has over 2 million members in Australia and hosts 300 events per year, it needed to update members about the events quickly! Along with different dates, venues, and states for each event, they had to manually create and delete events from time to time.

Imagine having to create and update 300 events! It would have been just too tedious for them! That’s why RSC came to us. We created an event landing page that did all the work for them! Within the given time frame, we designed a landing page that specifically gets updated once a new event is coming up or an event has finished.

The challenge for Hoosh Marketing was to take all the events on the RSC’s website and automate the events LP.

Hoosh Marketing worked its magic and ensured all the events were automatically added or deleted after the event was over. We also installed an option to auto-schedule the specific time and date when the company wanted the event to end.

For better organisation and viewing, all the company’s events were automatically segmented based on location.


Benefits of the Dynamic Landing Page 

Efficient & Fast Registration

With over 2 million members, RSC confirmed that hundreds of members registered within hours of their upcoming events. If they had to do this manually, it would have taken up too much time and resulted in less member registrations.

Increased Membership

By using a dynamic landing page, RSC was able to save a lot of time and money. Because of the dynamic landing page, all of RSC’s members were informed within minutes regarding all of the events and seminar details and options to RSVP. Because the landing page was simple and automatically updated, this has increased the credibility and the attendance at each event.

Substantial Sales Impact

With over 300 events and seminars, most members who attended were more easily encouraged to invest and pay for additional company services and products. Since 2017, the Superannuation Company has generated an ROI increase as a result of the dynamic landing page.

Connect with us on Facebook, Instagram, and Linkedin and use hashtag #HooshMarketing. Can’t wait to hear from you!

Suggested Posts

What is agile marketing?

You’ve probably heard of Agile Marketing, but do you really understand what it is? If you are still planning your marketing 6 or 12 months out, you really need to understand the role of Agile in modern marketing.

The Truth About Agile Marketing Benefits

Do you understand where Agile Marketing can add value to your business? Agile Marketing sounds great in theory; but do you know how much of it is real? How it applies to your company?

Agile Marketing – Like a Tailored Suit

Imagine you are in Thailand for a week and you want a tailored suit to wear to your friend’s wedding. You visit three tailors near your hotel.

Inspired Video – Rachel Noble

An interview with Rachel Noble, a Marketing Automation Manager at PFL and Marketo Champion Winter Class 2017. She started her career with PFL during her graduation when PFL approached her with a job in marketing. Keen to explore mathematical aspects of the marketing world, she became a part of the marketing team at PFL and has been with them ever since. She is fascinated with the Marketo platform and sees marketing automation as the best possible approach to escalate marketing operations of a marketing team of any size.

people2people Saved 768 Hours (19 working weeks) in a year with its New Marketing Automation Strategies

Marketo users learned about new marketing strategies, Marketo's Google Alliance and the first customer success story shared at a MUG. Our client people2people, the fastest growing agency in AU shared how they were able to save 768 hours in a year (19 working weeks) with its new marketing automation strategies.

3 Effective Ways to Manage Your ‘Toxic Segments’ Now!

Toxic Segments are people who inhabit the ‘dead space’ in your database. They’re not necessarily unmarketable – you have the right contact information and they haven’t unsubscribed – but they never open any of your marketing material.

How Universities Can Increase Engagement through SMS

Text messages are usually considered the main distraction in the school environment, but they can also be an opportunity for University to engage with their students. See the possibilities.

SMS for Marketo – The Definitive Guide [Part 1]

In this 2-part article we cover every way you can use SMS as a channel in Marketo, from basic one-way SMS to hacking 2-way using forms to full enterprise-level SMS solutions.

Sign Up

Thank you for signing up!
  • Sign up for

  • Search for

    Skip to toolbar