New Marketo Certified Expert (MCE) Exam Tips

Have you completed the previous version of MCE exam?  90 questions for 90 minutes at $170 dollars with annual review?

The great news is a new and updated version of the MCE Exam that ensures your 2-year certification is now available with 75 questions in 90 minutes. That’s fifteen questions less to answer in the same amount of time!

Gone are the days when you had to practise several times a week on those MCE quizzes you found online. Trust me; I was once in your shoes thinking that once I took the MCE exam it would be so hard, I would end up failing. I tried searching for material and information online, but it was pretty scarce.

The great news is that once I took the exam, I passed! Now I can say there’s absolutely nothing to be scared of!

They did have made some changes to the MCE exam. The questions have more weight on them.. There are several basic questions that have to do with which programs and channels are best suited of certain situations.

Depending on your Marketo experience, you might find some questions on the MCE exam are quite challenging. If you’re experience level is between 3-6 months of Marketo, you’ll do fine. However, this 3-6 month Marketo experience has got to be pretty intense because some questions require at least 6 months to a year Marketo experience to answer.

The only tip I have for you is that you must learn to read each question on the MCE exam properly and, repeatedly, because each question is pretty trick.

The advantage with the updated version of the MCE exam is that you’ll be certified for 2 years and you have 75 questions, instead of 90, to answer within the 90- minute time frame.

Trust me; you have all the time in the world to complete this one.

 

What Do You Need To Learn?

Here are the bulk of topics that you need to learn before taking the big leap and taking the MCE exam.

  • Understand the programs: type, channel, and tags.
  • How programs work by focusing on events, email and events),
  • Understand filter, trigger, and flow steps.
  • A/B testing, the program tabs & views such as: members, summary and dashboard).
  • Learn how Acquisition Program Fields work.
  • Reporting: what you can do, functions/benefits and the requirements.
  • Data management: unsubscribe, segmentation and dynamic content
  • The different between Marketo from ESP
  • Set up landing page URLs , formsrelated to visibility rules, display value vs stored value, embed form vs. landing page form.,
  • Familiarise yourself with lead scoring. Get to know who is supposed to be participating, their specific roles. and what input they can contribute, alert management, lead status, and score token.
  • Get familiar with the tokens. Get to know the different token types, inside and out. Learn which local tokens were inherited and overridden
  • Get to know what local tokens are and what they do and where they live.
  • Learn about theSam Act and understand the steps that you can take to reduce the possibility of getting blacklisted or messages being sent to Junk.
  • That’s pretty much all the core topics you need to go through before taking the MCE exam. It seems like a lot, but once you put in some hours and do some practice tests, you’ll pass with flying colours, like me!

Check out my score!

MCE Score

Do you have any MCE exam taking tips? What do you think about the new updated version – 15 questions less in 90 minutes! We’d love to hear your comments and questions. Feel free to leave your comments below and don’t forget to ‘Like’ our Facebook, Instagram and LinkedIn!

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