Inspired Video – Chris Saporito

We interviewed Chris Saporito, a Marketo Champion since Summer of 2016. Chris initially obtained a marketing position at a co-op through the program that he was pursuing at the University of Cincinnati. After being hired for full time at that co-op, he learned about HubSpot that instigated his interest in marketing automation technology. At present, Chris is working as an Associate Manager of Marketing Technology at Paycor. He is passionate about marketing automation and considers it as the future of marketing.

 

 

My name is Chris Saporito. I am the Associate Manager of Marketing Technology at Paycor and I’ve been a Marketo Champion since Spring of 2016. I attended the university in Cincinnati which has a co-op program. That program allows you to work full time at a local business that is within the major that you’re in at the university so I was able to get a marketing position as a co-op and I was hired on full time. Through that co-op and being full time, I was introduced to HubSpot which is another marketing automation technology, and that kind of inspired my love and passion for marketing automation. When another role locally opened up that was using Marketo full time, I went all in and started using Marketo when I joined the team here at Paycor.


 

How did you end up becoming a Marketo Champion?

When I first started using Marketo, I was actually able to sit side-by-side and shadow Marketo Consultant from Perkuto, and through that I was able to learn the ins and outs of just the administrative tools within Marketo.

The community within Marketo is great to just learn different things, learn what obstacles other people are overcoming, and how you can implement that into your business. So really just using the knowledge from all the other community members has given me the ability to learn more and more about Marketo, eventually applying for the Champion Program and get accepted into that.

What is the most common misconception with the career path you’ve chosen to take?

A common misconception about the career path that I’ve gone into, Marketing Automation, and Marketo, in particular, is that, you know, a lot of people think that you’d have to have some sort of IT background or even a background as a developer or something like that which in my case is not the truth.

Which projects in your career are you most proud of?

So, I was able to actually work hand-in-hand with the deliverability expert from Marketo to learn more about what makes up your deliverability, how it is effective, what positively or negatively impacts at. In over a twelve-month period between moving bounces, you know, the different types of bad bounces, basically. From your system, the inactive people, making sure that only the people wanting to receive your emails are the ones receiving it. So much more going in to your deliverability. So being able to put that altogether, it increases our deliverability from about 85% to about 97-98% is one of the cool projects that I’ve actually been able to do here at Paycor.

What are two valuable lessons you’ve learned so far that you can share with marketers who want to learn marketing automation and make it into their career?

Don’t be afraid to ask questions or really dive in to get your answer because that’s actually where you learn the most interesting things about Marketo and just marketing automation in general. Obviously, Marketo is big email sending platform. You want to double check your Smart List and who you’re actually sending the email to and only hitting the Send button once because definitely you don’t want to send the email to the wrong audience.

In the work of carpentry, they always say, “measure twice and cut once”. In marketing automation, I would definitely recommend to check your Smart List twice and click Send once.

Hope you enjoyed our one-on-one interview with our marketing champion. Stay tuned for more updates. Follow us on FB, Instagram, and Twitter for more updates.

 

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