Inspired Video – Chris Saporito

We interviewed Chris Saporito, a Marketo Champion since Summer of 2016. Chris initially obtained a marketing position at a co-op through the program that he was pursuing at the University of Cincinnati. After being hired for full time at that co-op, he learned about HubSpot that instigated his interest in marketing automation technology. At present, Chris is working as an Associate Manager of Marketing Technology at Paycor. He is passionate about marketing automation and considers it as the future of marketing.

 

 

My name is Chris Saporito. I am the Associate Manager of Marketing Technology at Paycor and I’ve been a Marketo Champion since Spring of 2016. I attended the university in Cincinnati which has a co-op program. That program allows you to work full time at a local business that is within the major that you’re in at the university so I was able to get a marketing position as a co-op and I was hired on full time. Through that co-op and being full time, I was introduced to HubSpot which is another marketing automation technology, and that kind of inspired my love and passion for marketing automation. When another role locally opened up that was using Marketo full time, I went all in and started using Marketo when I joined the team here at Paycor.


 

How did you end up becoming a Marketo Champion?

When I first started using Marketo, I was actually able to sit side-by-side and shadow Marketo Consultant from Perkuto, and through that I was able to learn the ins and outs of just the administrative tools within Marketo.

The community within Marketo is great to just learn different things, learn what obstacles other people are overcoming, and how you can implement that into your business. So really just using the knowledge from all the other community members has given me the ability to learn more and more about Marketo, eventually applying for the Champion Program and get accepted into that.

What is the most common misconception with the career path you’ve chosen to take?

A common misconception about the career path that I’ve gone into, Marketing Automation, and Marketo, in particular, is that, you know, a lot of people think that you’d have to have some sort of IT background or even a background as a developer or something like that which in my case is not the truth.

Which projects in your career are you most proud of?

So, I was able to actually work hand-in-hand with the deliverability expert from Marketo to learn more about what makes up your deliverability, how it is effective, what positively or negatively impacts at. In over a twelve-month period between moving bounces, you know, the different types of bad bounces, basically. From your system, the inactive people, making sure that only the people wanting to receive your emails are the ones receiving it. So much more going in to your deliverability. So being able to put that altogether, it increases our deliverability from about 85% to about 97-98% is one of the cool projects that I’ve actually been able to do here at Paycor.

What are two valuable lessons you’ve learned so far that you can share with marketers who want to learn marketing automation and make it into their career?

Don’t be afraid to ask questions or really dive in to get your answer because that’s actually where you learn the most interesting things about Marketo and just marketing automation in general. Obviously, Marketo is big email sending platform. You want to double check your Smart List and who you’re actually sending the email to and only hitting the Send button once because definitely you don’t want to send the email to the wrong audience.

In the work of carpentry, they always say, “measure twice and cut once”. In marketing automation, I would definitely recommend to check your Smart List twice and click Send once.

Hope you enjoyed our one-on-one interview with our marketing champion. Stay tuned for more updates. Follow us on FB, Instagram, and Twitter for more updates.

 

Suggested Posts

Inspired Video – Jessica Kao

We interviewed Jessica Kao, a Marketo Champion class of Winter 2016. Before she started her career as a marketer, Jessica was a field application scientist with a Ph.D. in Oncology. She then became a Marketing Program Manager at Affymetrix where she was introduced to marketing automation. At present, Jessica is working as a Client Services Director at Digital Pi. For her, sharing knowledge about marketing automation is what a true Marketo Champion really does.

PageUp Streamlined Its Email Review & Approval Process 200% Faster with Hoosh’s Newly Upgraded Email Template Builder – CommsBuddy

Since 1997, PageUp’s cloud-based, talent management system has been helping multinational organisations answer HR and recruitment conundrums. PageUp’s Unified Talent Management software is more than just a sum of its parts. Supported by end-to-end implementation and its awesome service standards, PageUp accompanies you and your organisation from recruitment and onboarding, through learning, into strategic performance management, and right up to best-practice succession planning, all backed up by platform-wide HR analytics.

CCIQ Launched Marketo Email Campaigns 7X faster With its Newly Marketo Trained Employees

For almost 150 years CCIQ has nourished, represented and protected small and medium businesses across Queensland. The company’s advocate is to make their members’ businesses more efficient by offering them several benefits, including a helpful hotline service, the latest industry news, and ongoing opportunities to connect with other members at networking events and most importantly CCIQ has been providing smart business solutions that have had a major impact on government policy which makes their members businesses more efficient and profitable.

Inspired Video – Jessica Kao

We interviewed Jessica Kao, a Marketo Champion class of Winter 2016. Before she started her career as a marketer, Jessica was a field application scientist with a Ph.D. in Oncology. She then became a Marketing Program Manager at Affymetrix where she was introduced to marketing automation. At present, Jessica is working as a Client Services Director at Digital Pi. For her, sharing knowledge about marketing automation is what a true Marketo Champion really does.

PageUp Streamlined Its Email Review & Approval Process 200% Faster with Hoosh’s Newly Upgraded Email Template Builder – CommsBuddy

Since 1997, PageUp’s cloud-based, talent management system has been helping multinational organisations answer HR and recruitment conundrums. PageUp’s Unified Talent Management software is more than just a sum of its parts. Supported by end-to-end implementation and its awesome service standards, PageUp accompanies you and your organisation from recruitment and onboarding, through learning, into strategic performance management, and right up to best-practice succession planning, all backed up by platform-wide HR analytics.

CCIQ Launched Marketo Email Campaigns 7X faster With its Newly Marketo Trained Employees

For almost 150 years CCIQ has nourished, represented and protected small and medium businesses across Queensland. The company’s advocate is to make their members’ businesses more efficient by offering them several benefits, including a helpful hotline service, the latest industry news, and ongoing opportunities to connect with other members at networking events and most importantly CCIQ has been providing smart business solutions that have had a major impact on government policy which makes their members businesses more efficient and profitable.

AUSTRALIAN CATHOLIC SUPERANNUATION ACHIEVED A RESPONSE RATE OF 56% WITH HOOSH’S SMS PROGRAM

An industry super fund for all Australians, Australian Catholic Superannuation aims to maximize retirement benefits by providing all individuals with various venture alternatives that permits lifetime of investment. All catholic sectors related to education, healthcare, aged care and welfare are catered by Australian Catholic Superannuation. As a matter of fact, it has earned a variety of industry awards in the recent years. Australian Catholic Superannuation was the winner of the Innovation and Transformation award at the Conexus Financial Superannuation Awards 2017. Recognised as an ABA100 winner for process improvement in 2017. Received the Australian Institute of Superannuation Trustees 2016 Best Member Facing Project (FUM under $10bn) Award for Excellence and many more recognitions beside these awards mentioned.

Inspired Video – Jessica Kao

We interviewed Jessica Kao, a Marketo Champion class of Winter 2016. Before she started her career as a marketer, Jessica was a field application scientist with a Ph.D. in Oncology. She then became a Marketing Program Manager at Affymetrix where she was introduced to marketing automation. At present, Jessica is working as a Client Services Director at Digital Pi. For her, sharing knowledge about marketing automation is what a true Marketo Champion really does.

PageUp Streamlined Its Email Review & Approval Process 200% Faster with Hoosh’s Newly Upgraded Email Template Builder – CommsBuddy

Since 1997, PageUp’s cloud-based, talent management system has been helping multinational organisations answer HR and recruitment conundrums. PageUp’s Unified Talent Management software is more than just a sum of its parts. Supported by end-to-end implementation and its awesome service standards, PageUp accompanies you and your organisation from recruitment and onboarding, through learning, into strategic performance management, and right up to best-practice succession planning, all backed up by platform-wide HR analytics.

CCIQ Launched Marketo Email Campaigns 7X faster With its Newly Marketo Trained Employees

For almost 150 years CCIQ has nourished, represented and protected small and medium businesses across Queensland. The company’s advocate is to make their members’ businesses more efficient by offering them several benefits, including a helpful hotline service, the latest industry news, and ongoing opportunities to connect with other members at networking events and most importantly CCIQ has been providing smart business solutions that have had a major impact on government policy which makes their members businesses more efficient and profitable.

Inspired Video – Ashley Ayan

We interviewed Aslihan Ayan, a Marketo Champion since Winter of 2016. She started her career as a developer, she then moved from a website development and design to Search Engine Optimization, from there she progressed into adwords PPC campaigns. It all became an opportunity for her to explore marketing automation to be able to tie each of those different campaigns into one platform. At present, Aslihan works as a Senior Marketing Consultant at Demand Spring. According to her making mistakes in marketing automation is not bad at all, in fact it allows you to learn more about it.

Inspired Video – Jessica Kao

We interviewed Jessica Kao, a Marketo Champion class of Winter 2016. Before she started her career as a marketer, Jessica was a field application scientist with a Ph.D. in Oncology. She then became a Marketing Program Manager at Affymetrix where she was introduced to marketing automation. At present, Jessica is working as a Client Services Director at Digital Pi. For her, sharing knowledge about marketing automation is what a true Marketo Champion really does.

CCIQ Launched Marketo Email Campaigns 7X faster With its Newly Marketo Trained Employees

For almost 150 years CCIQ has nourished, represented and protected small and medium businesses across Queensland. The company’s advocate is to make their members’ businesses more efficient by offering them several benefits, including a helpful hotline service, the latest industry news, and ongoing opportunities to connect with other members at networking events and most importantly CCIQ has been providing smart business solutions that have had a major impact on government policy which makes their members businesses more efficient and profitable.

Inspired Video – Ashley Ayan

We interviewed Aslihan Ayan, a Marketo Champion since Winter of 2016. She started her career as a developer, she then moved from a website development and design to Search Engine Optimization, from there she progressed into adwords PPC campaigns. It all became an opportunity for her to explore marketing automation to be able to tie each of those different campaigns into one platform. At present, Aslihan works as a Senior Marketing Consultant at Demand Spring. According to her making mistakes in marketing automation is not bad at all, in fact it allows you to learn more about it.

AUSTRALIAN CATHOLIC SUPERANNUATION ACHIEVED A RESPONSE RATE OF 56% WITH HOOSH’S SMS PROGRAM

An industry super fund for all Australians, Australian Catholic Superannuation aims to maximize retirement benefits by providing all individuals with various venture alternatives that permits lifetime of investment. All catholic sectors related to education, healthcare, aged care and welfare are catered by Australian Catholic Superannuation. As a matter of fact, it has earned a variety of industry awards in the recent years. Australian Catholic Superannuation was the winner of the Innovation and Transformation award at the Conexus Financial Superannuation Awards 2017. Recognised as an ABA100 winner for process improvement in 2017. Received the Australian Institute of Superannuation Trustees 2016 Best Member Facing Project (FUM under $10bn) Award for Excellence and many more recognitions beside these awards mentioned.

Sign Up

Thank you for signing up!
  • Sign up for

  • Search for

    Skip to toolbar