CCIQ Launched Marketo Email Campaigns 7X faster With its Newly Marketo Trained Employees

For almost 150 years CCIQ has nourished, represented and protected small and medium businesses across Queensland. The company’s advocate is to make their members’ businesses more efficient by offering them several benefits, including a helpful hotline service, the latest industry news, and ongoing opportunities to connect with other members at networking events and most importantly CCIQ has been providing smart business solutions that have had a major impact on government policy which makes their members businesses more efficient and profitable.

Challenges

CCIQ used Marketo Launch Packs as a guide for their employees to gain the required skills in driving their email marketing campaigns. Employees received foundation training with the Launch Packs. However, some new employees needed a comprehensive training to fast-track their current goal. The four main challenges that occurred were as follows:

Turnover Rate
Although CCIQ employees received a foundation Marketo Training, just like any organisation, it can face resignations, which will result to a shortage of trained employees to launch email marketing campaigns.

50% of Time Spent on Other Administration Tasks
All CCIQ employees had mixed skill sets and 50% of their time was spent on other administration and IT tasks. Thus, some employees lagged behind in training because of other administration commitments.

Hands-On Training
CCIQ employees underwent hands-on training provided by Hoosh Marketing Automation Consultants. The hands-on training was provided in front of them, so they could see how everything works and ask questions whenever needed.

High Demand for Email Marketing Creation
CCIQ needed to create and execute their email marketing campaigns, channels, tags, and nurture campaigns.

Solutions

A training program crafted by Hoosh for CCIQ based on their current needs.
CCIQ employees received a customised training addressing their needs and not just a generic training that everyone gets.

  • Day 1 – Foundation Training for 2 new staff members.
  • Day 2 – Understanding Marketo Analytics (campaign, nurture, and global analytics reporting) for 2 new staff members and 2 staff members who had already undergone the foundation training.

On-hand Consultant
During the CCIQ training, some issues arose that needed immediate attention. Thankfully, the Certified Marketing Automation Consultants of Hoosh was present to address and fix the issues. After their personalised Marketo training was completed, CCIQ employees were given the opportunity to ask any questions, and the consultant was there to assist and help resolve their queries.

Outcome

Increased Efficiency in Personalised Training
After CCIQ employees received their Personalised Training, a substantial boost was observed in efficiency and productivity among company operations.

Increased Productivity
Before the personalised training, CCIQ was struggling with sending out different types of optimised emails. Now, CCIQ employees are more capable of creating these campaigns and passing on the knowledge to the next person.

Personalised Training Achieved Immediate Goals
CCIQ employees who received a personalised Marketo training also received training on what they needed to learn immediately. It didn’t include a standardised template but tailored for each employee’s skill-set.

 

Manelle Issa our client from CCIQ shared how Hoosh team helped them increase their company’s efficiency and productivity by training their employees with a customised training program that is custom-fit to what they need.

Download the case study here.

 

Tags.

Suggested Posts

PageUp Streamlined Its Email Review & Approval Process 200% Faster with Hoosh’s Newly Upgraded Email Template Builder – CommsBuddy

Since 1997, PageUp’s cloud-based, talent management system has been helping multinational organisations answer HR and recruitment conundrums. PageUp’s Unified Talent Management software is more than just a sum of its parts. Supported by end-to-end implementation and its awesome service standards, PageUp accompanies you and your organisation from recruitment and onboarding, through learning, into strategic performance management, and right up to best-practice succession planning, all backed up by platform-wide HR analytics.

Inspired Video – Ashley Ayan

We interviewed Aslihan Ayan, a Marketo Champion since Winter of 2016. She started her career as a developer, she then moved from a website development and design to Search Engine Optimization, from there she progressed into adwords PPC campaigns. It all became an opportunity for her to explore marketing automation to be able to tie each of those different campaigns into one platform. At present, Aslihan works as a Senior Marketing Consultant at Demand Spring. According to her making mistakes in marketing automation is not bad at all, in fact it allows you to learn more about it.

PageUp Streamlined Its Email Review & Approval Process 200% Faster with Hoosh’s Newly Upgraded Email Template Builder – CommsBuddy

Since 1997, PageUp’s cloud-based, talent management system has been helping multinational organisations answer HR and recruitment conundrums. PageUp’s Unified Talent Management software is more than just a sum of its parts. Supported by end-to-end implementation and its awesome service standards, PageUp accompanies you and your organisation from recruitment and onboarding, through learning, into strategic performance management, and right up to best-practice succession planning, all backed up by platform-wide HR analytics.

AUSTRALIAN CATHOLIC SUPERANNUATION ACHIEVED A RESPONSE RATE OF 56% WITH HOOSH’S SMS PROGRAM

An industry super fund for all Australians, Australian Catholic Superannuation aims to maximize retirement benefits by providing all individuals with various venture alternatives that permits lifetime of investment. All catholic sectors related to education, healthcare, aged care and welfare are catered by Australian Catholic Superannuation. As a matter of fact, it has earned a variety of industry awards in the recent years. Australian Catholic Superannuation was the winner of the Innovation and Transformation award at the Conexus Financial Superannuation Awards 2017. Recognised as an ABA100 winner for process improvement in 2017. Received the Australian Institute of Superannuation Trustees 2016 Best Member Facing Project (FUM under $10bn) Award for Excellence and many more recognitions beside these awards mentioned.

Inspired Video – Chris Saporito

We interviewed Chris Saporito, a Marketo Champion since Summer of 2016. Chris initially obtained a marketing position at a co-op through the program that he was pursuing at the University of Cincinnati. After being hired for full time at that co-op, he learned about HubSpot that instigated his interest in marketing automation technology. At present, Chris is working as an Associate Manager of Marketing Technology at Paycor. He is passionate about marketing automation and considers it as the future of marketing.

PageUp Streamlined Its Email Review & Approval Process 200% Faster with Hoosh’s Newly Upgraded Email Template Builder – CommsBuddy

Since 1997, PageUp’s cloud-based, talent management system has been helping multinational organisations answer HR and recruitment conundrums. PageUp’s Unified Talent Management software is more than just a sum of its parts. Supported by end-to-end implementation and its awesome service standards, PageUp accompanies you and your organisation from recruitment and onboarding, through learning, into strategic performance management, and right up to best-practice succession planning, all backed up by platform-wide HR analytics.

Inspired Video – Ashley Ayan

We interviewed Aslihan Ayan, a Marketo Champion since Winter of 2016. She started her career as a developer, she then moved from a website development and design to Search Engine Optimization, from there she progressed into adwords PPC campaigns. It all became an opportunity for her to explore marketing automation to be able to tie each of those different campaigns into one platform. At present, Aslihan works as a Senior Marketing Consultant at Demand Spring. According to her making mistakes in marketing automation is not bad at all, in fact it allows you to learn more about it.

AUSTRALIAN CATHOLIC SUPERANNUATION ACHIEVED A RESPONSE RATE OF 56% WITH HOOSH’S SMS PROGRAM

An industry super fund for all Australians, Australian Catholic Superannuation aims to maximize retirement benefits by providing all individuals with various venture alternatives that permits lifetime of investment. All catholic sectors related to education, healthcare, aged care and welfare are catered by Australian Catholic Superannuation. As a matter of fact, it has earned a variety of industry awards in the recent years. Australian Catholic Superannuation was the winner of the Innovation and Transformation award at the Conexus Financial Superannuation Awards 2017. Recognised as an ABA100 winner for process improvement in 2017. Received the Australian Institute of Superannuation Trustees 2016 Best Member Facing Project (FUM under $10bn) Award for Excellence and many more recognitions beside these awards mentioned.

Inspired Video – Ashley Ayan

We interviewed Aslihan Ayan, a Marketo Champion since Winter of 2016. She started her career as a developer, she then moved from a website development and design to Search Engine Optimization, from there she progressed into adwords PPC campaigns. It all became an opportunity for her to explore marketing automation to be able to tie each of those different campaigns into one platform. At present, Aslihan works as a Senior Marketing Consultant at Demand Spring. According to her making mistakes in marketing automation is not bad at all, in fact it allows you to learn more about it.

AUSTRALIAN CATHOLIC SUPERANNUATION ACHIEVED A RESPONSE RATE OF 56% WITH HOOSH’S SMS PROGRAM

An industry super fund for all Australians, Australian Catholic Superannuation aims to maximize retirement benefits by providing all individuals with various venture alternatives that permits lifetime of investment. All catholic sectors related to education, healthcare, aged care and welfare are catered by Australian Catholic Superannuation. As a matter of fact, it has earned a variety of industry awards in the recent years. Australian Catholic Superannuation was the winner of the Innovation and Transformation award at the Conexus Financial Superannuation Awards 2017. Recognised as an ABA100 winner for process improvement in 2017. Received the Australian Institute of Superannuation Trustees 2016 Best Member Facing Project (FUM under $10bn) Award for Excellence and many more recognitions beside these awards mentioned.

Inspired Video – Chris Saporito

We interviewed Chris Saporito, a Marketo Champion since Summer of 2016. Chris initially obtained a marketing position at a co-op through the program that he was pursuing at the University of Cincinnati. After being hired for full time at that co-op, he learned about HubSpot that instigated his interest in marketing automation technology. At present, Chris is working as an Associate Manager of Marketing Technology at Paycor. He is passionate about marketing automation and considers it as the future of marketing.

Inspired Video – Ashley Ayan

We interviewed Aslihan Ayan, a Marketo Champion since Winter of 2016. She started her career as a developer, she then moved from a website development and design to Search Engine Optimization, from there she progressed into adwords PPC campaigns. It all became an opportunity for her to explore marketing automation to be able to tie each of those different campaigns into one platform. At present, Aslihan works as a Senior Marketing Consultant at Demand Spring. According to her making mistakes in marketing automation is not bad at all, in fact it allows you to learn more about it.

Inspired Video – Rachel Noble

An interview with Rachel Noble, a Marketing Automation Manager at PFL and Marketo Champion Winter Class 2017. She started her career with PFL during her graduation when PFL approached her with a job in marketing. Keen to explore mathematical aspects of the marketing world, she became a part of the marketing team at PFL and has been with them ever since. She is fascinated with the Marketo platform and sees marketing automation as the best possible approach to escalate marketing operations of a marketing team of any size.

New Marketo Certified Expert (MCE) Exam Tips

There’s a new updated version of the MCE exam that solidifies your certification for 2 years with 75 questions in 90 minutes. That’s 15 less questions to answer in the same amount of time! Check out the latest MCE tips and get a 100% on your MCE exam,

Sign Up

Thank you for signing up!
  • Sign up for

  • Search for

    Skip to toolbar