CCIQ Launched Marketo Email Campaigns 7X faster With its Newly Marketo Trained Employees

For almost 150 years CCIQ has nourished, represented and protected small and medium businesses across Queensland. The company’s advocate is to make their members’ businesses more efficient by offering them several benefits, including a helpful hotline service, the latest industry news, and ongoing opportunities to connect with other members at networking events and most importantly CCIQ has been providing smart business solutions that have had a major impact on government policy which makes their members businesses more efficient and profitable.

Challenges

CCIQ used Marketo Launch Packs as a guide for their employees to gain the required skills in driving their email marketing campaigns. Employees received foundation training with the Launch Packs. However, some new employees needed a comprehensive training to fast-track their current goal. The four main challenges that occurred were as follows:

Turnover Rate
Although CCIQ employees received a foundation Marketo Training, just like any organisation, it can face resignations, which will result to a shortage of trained employees to launch email marketing campaigns.

50% of Time Spent on Other Administration Tasks
All CCIQ employees had mixed skill sets and 50% of their time was spent on other administration and IT tasks. Thus, some employees lagged behind in training because of other administration commitments.

Hands-On Training
CCIQ employees underwent hands-on training provided by Hoosh Marketing Automation Consultants. The hands-on training was provided in front of them, so they could see how everything works and ask questions whenever needed.

High Demand for Email Marketing Creation
CCIQ needed to create and execute their email marketing campaigns, channels, tags, and nurture campaigns.

Solutions

A training program crafted by Hoosh for CCIQ based on their current needs.
CCIQ employees received a customised training addressing their needs and not just a generic training that everyone gets.

  • Day 1 – Foundation Training for 2 new staff members.
  • Day 2 – Understanding Marketo Analytics (campaign, nurture, and global analytics reporting) for 2 new staff members and 2 staff members who had already undergone the foundation training.

On-hand Consultant
During the CCIQ training, some issues arose that needed immediate attention. Thankfully, the Certified Marketing Automation Consultants of Hoosh was present to address and fix the issues. After their personalised Marketo training was completed, CCIQ employees were given the opportunity to ask any questions, and the consultant was there to assist and help resolve their queries.

Outcome

Increased Efficiency in Personalised Training
After CCIQ employees received their Personalised Training, a substantial boost was observed in efficiency and productivity among company operations.

Increased Productivity
Before the personalised training, CCIQ was struggling with sending out different types of optimised emails. Now, CCIQ employees are more capable of creating these campaigns and passing on the knowledge to the next person.

Personalised Training Achieved Immediate Goals
CCIQ employees who received a personalised Marketo training also received training on what they needed to learn immediately. It didn’t include a standardised template but tailored for each employee’s skill-set.

 

Manelle Issa our client from CCIQ shared how Hoosh team helped them increase their company’s efficiency and productivity by training their employees with a customised training program that is custom-fit to what they need.

Download the case study here.

 

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