The Advantages Companies Experience when they use Marketo Workspace and Person Partitions

When companies send out approximately one million emails per week and don’t use workspace or person partitions, it can get very complicated to track. The main challenge is how can companies make sure that each email message was sent out to the correct email address in their specific region. In other words, the US email campaign might have different content than what the APAC email campaign contains. This is where Marketo person partitions come in handy for data management in organising prospects, attendees, and crew communication based on their specific region. Although company information is kept confidential in various databases, all data needs to be kept separate from each regional sub-division.

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The Power of Using Marketo Offline Forms at Live Events

The great thing about attending live events is everyone in sales, marketing and IT can benefit from networking and gather live data of potential leads and storing them, simultaneously, into a company database. This is where Marketo offline forms become extremely convenient and useful because companies can capture live actions and record contact information from the events registration, without the use of the internet.

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Recent Posts

The Advantages Companies Experience when they use Marketo Workspace and Person Partitions

When companies send out approximately one million emails per week and don’t use workspace or person partitions, it can get very complicated to track. The main challenge is how can companies make sure that each email message was sent out to the correct email address in their specific region. In other words, the US email campaign might have different content than what the APAC email campaign contains. This is where Marketo person partitions come in handy for data management in organising prospects, attendees, and crew communication based on their specific region. Although company information is kept confidential in various databases, all data needs to be kept separate from each regional sub-division.

Inspired Video – Jessica Kao

We interviewed Jessica Kao, a Marketo Champion class of Winter 2016. Before she started her career as a marketer, Jessica was a field application scientist with a Ph.D. in Oncology. She then became a Marketing Program Manager at Affymetrix where she was introduced to marketing automation. At present, Jessica is working as a Client Services Director at Digital Pi. For her, sharing knowledge about marketing automation is what a true Marketo Champion really does.

PageUp Streamlined Its Email Review & Approval Process 200% Faster with Hoosh’s Newly Upgraded Email Template Builder – CommsBuddy

Since 1997, PageUp’s cloud-based, talent management system has been helping multinational organisations answer HR and recruitment conundrums. PageUp’s Unified Talent Management software is more than just a sum of its parts. Supported by end-to-end implementation and its awesome service standards, PageUp accompanies you and your organisation from recruitment and onboarding, through learning, into strategic performance management, and right up to best-practice succession planning, all backed up by platform-wide HR analytics.

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Converting Copy – Top 6 Resources to Create a Pricing Page That Converts

When your target customers reach yourpricing page, it’s like seeing a product while walking down the aisle of the grocery store. A quick glance at the price and the back label will be key to your decisions. According to Marketing Sherpa, getting landing pages built and tested is one of the top five challenges faced […]

Video Marketing – Top 5 Resources to Improve your Video Content

With YouTube now the 2nd biggest search engine after Google, video marketing should be a key part of your content marketing strategy. Video is very effective in moving your prospects along the buying journey; in fact after watching a video, 64% of users are more likely to buy a product online, according to ComScore. Here are […]

Social Media Marketing – Top 5 Resources to Boost Social Media Campaign

With the unstoppable explosion of social media in this generation, it is essential for business owners to learn about social media marketing tactics. Based on a study conducted by Social Media Examiner, 83% of internet marketers specify social media as an important element in their business. Here, we have outlined five of the most helpful […]

SEO – Top 5 Resources to Boost Your Search Engine Optimization Strategy

The main reason why businesses set up a website is so that people can find them and read about their products or services. According to a study by Interconnected World on Shopping and Personal Finance in 2012, 61% of Internet users worldwide research products online. With the help of an effective Search Engine Optimization (SEO) strategy, […]

PPC – Top 5 Resources to Get Leads and Learn About Pay per Click Advertising

An effective digital marketing strategy doesn’t comprise of just one factor, but a combination of different tools. PPC (Pay per Click) is a part of such formula, that when used properly, will drive traffic to your online business. In 2012, half of agencies reported an increase in ROI from PPC. This shows proper use of PPC […]

Marketing Automation – Top 6 Resources to Understand Marketing Automation Better

Marketing automation is an integral part of a successful internet marketing strategy. It does the ‘dirty’ work of automating manual tasks, and leaves you with more time and energy to use your creativity. According to Gartner Research, by 2020, customers will manage 85% of their relationship without talking to a human. This means your marketing […]

Lead Nurturing – Top 5 Resources to Nurture Leads Effectively in the Middle of the Funnel

Lead nurturing is the most effective way to stay in contact with prospect customers while they are still thinking whether to use your product or not. Your continuous communication allows you to be on their minds throughout the buying journey. Based on a study conducted by The Annuitas Group, nurtured leads make 47% larger purchases […]

Email Marketing – Top 5 Resources to Strengthen your Email Marketing Strategies

Email marketing is currently the #1 channel for B2B marketers, simply because it’s cheap, quick, direct, and measurable. It builds brand awareness, increases sales, enhances lead generation, and strengthens customer relationships. According to a study conducted by Magill research in 2012, the average ROI for every $1 spent was $39. The 2013 Marketing Sherpa Benchmark […]

Converting Copy – Top 6 Resources to Create a Pricing Page That Converts

When your target customers reach yourpricing page, it’s like seeing a product while walking down the aisle of the grocery store. A quick glance at the price and the back label will be key to your decisions. According to Marketing Sherpa, getting landing pages built and tested is one of the top five challenges faced […]

Content Creation – Top 7 Resources to Improve Your Content Writing Processes & Quality

Why is content writing important? The answer is simple – it allows you to speak to your audience through the internet. These days, when people look for information about something, they go to Google first. According to the State of Content Marketing 2013, $118.4 billion will be spent on content marketing, video marketing and social […]

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