3 Effective Ways to Manage Your ‘Toxic Segments’ Now!

Toxic Segments are people who inhabit the ‘dead space’ in your database. They’re not necessarily unmarketable – you have the right contact information and they haven’t unsubscribed – but they never open any of your marketing material.

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A Day In the Life of a Marketo Champion

Check out our one-on-one interview with the only Marketo Champion in APEC, Kara Pietrykowski. Bruna met up with her in Melbourne for a chat and I had the chance to catch up with her and get a glimpse of what a day in the life of a Marketo Champion looks like!

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Recent Posts

3 Effective Ways to Manage Your ‘Toxic Segments’ Now!

Toxic Segments are people who inhabit the ‘dead space’ in your database. They’re not necessarily unmarketable – you have the right contact information and they haven’t unsubscribed – but they never open any of your marketing material.

New Marketo Certified Expert (MCE) Exam Tips

There’s a new updated version of the MCE exam that solidifies your certification for 2 years with 75 questions in 90 minutes. That’s 15 less questions to answer in the same amount of time! Check out the latest MCE tips and get a 100% on your MCE exam,

5 tips to create an effective scoring model in Marketo

Check out how to improve your lead scoring model and the quality of leads pushed to Sales.

Quality Assurance Tips That Your Email Needs Before It Goes Out

In the world of marketing and advertising, Quality Assurance is essential in determining consistency, efficiency, and productivity . While setting standards in the field, Quality Assurance guarantees to meet the expectations of clients.

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Converting Copy – Top 6 Resources to Create a Pricing Page That Converts

When your target customers reach yourpricing page, it’s like seeing a product while walking down the aisle of the grocery store. A quick glance at the price and the back label will be key to your decisions. According to Marketing Sherpa, getting landing pages built and tested is one of the top five challenges faced […]

Video Marketing – Top 5 Resources to Improve your Video Content

With YouTube now the 2nd biggest search engine after Google, video marketing should be a key part of your content marketing strategy. Video is very effective in moving your prospects along the buying journey; in fact after watching a video, 64% of users are more likely to buy a product online, according to ComScore. Here are […]

Social Media Marketing – Top 5 Resources to Boost Social Media Campaign

With the unstoppable explosion of social media in this generation, it is essential for business owners to learn about social media marketing tactics. Based on a study conducted by Social Media Examiner, 83% of internet marketers specify social media as an important element in their business. Here, we have outlined five of the most helpful […]

SEO – Top 5 Resources to Boost Your Search Engine Optimization Strategy

The main reason why businesses set up a website is so that people can find them and read about their products or services. According to a study by Interconnected World on Shopping and Personal Finance in 2012, 61% of Internet users worldwide research products online. With the help of an effective Search Engine Optimization (SEO) strategy, […]

PPC – Top 5 Resources to Get Leads and Learn About Pay per Click Advertising

An effective digital marketing strategy doesn’t comprise of just one factor, but a combination of different tools. PPC (Pay per Click) is a part of such formula, that when used properly, will drive traffic to your online business. In 2012, half of agencies reported an increase in ROI from PPC. This shows proper use of PPC […]

Marketing Automation – Top 6 Resources to Understand Marketing Automation Better

Marketing automation is an integral part of a successful internet marketing strategy. It does the ‘dirty’ work of automating manual tasks, and leaves you with more time and energy to use your creativity. According to Gartner Research, by 2020, customers will manage 85% of their relationship without talking to a human. This means your marketing […]

Lead Nurturing – Top 5 Resources to Nurture Leads Effectively in the Middle of the Funnel

Lead nurturing is the most effective way to stay in contact with prospect customers while they are still thinking whether to use your product or not. Your continuous communication allows you to be on their minds throughout the buying journey. Based on a study conducted by The Annuitas Group, nurtured leads make 47% larger purchases […]

Email Marketing – Top 5 Resources to Strengthen your Email Marketing Strategies

Email marketing is currently the #1 channel for B2B marketers, simply because it’s cheap, quick, direct, and measurable. It builds brand awareness, increases sales, enhances lead generation, and strengthens customer relationships. According to a study conducted by Magill research in 2012, the average ROI for every $1 spent was $39. The 2013 Marketing Sherpa Benchmark […]

Converting Copy – Top 6 Resources to Create a Pricing Page That Converts

When your target customers reach yourpricing page, it’s like seeing a product while walking down the aisle of the grocery store. A quick glance at the price and the back label will be key to your decisions. According to Marketing Sherpa, getting landing pages built and tested is one of the top five challenges faced […]

Content Creation – Top 7 Resources to Improve Your Content Writing Processes & Quality

Why is content writing important? The answer is simple – it allows you to speak to your audience through the internet. These days, when people look for information about something, they go to Google first. According to the State of Content Marketing 2013, $118.4 billion will be spent on content marketing, video marketing and social […]

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