Inspired Video – Jessica Kao

We interviewed Jessica Kao, a Marketo Champion class of Winter 2016. Before she started her career as a marketer, Jessica was a field application scientist with a Ph.D. in Oncology. She then became a Marketing Program Manager at Affymetrix where she was introduced to marketing automation. At present, Jessica is working as a Client Services Director at Digital Pi. For her, sharing knowledge about marketing automation is what a true Marketo Champion really does.

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PageUp Streamlined Its Email Review & Approval Process 200% Faster with Hoosh’s Newly Upgraded Email Template Builder – CommsBuddy

Since 1997, PageUp’s cloud-based, talent management system has been helping multinational organisations answer HR and recruitment conundrums. PageUp’s Unified Talent Management software is more than just a sum of its parts. Supported by end-to-end implementation and its awesome service standards, PageUp accompanies you and your organisation from recruitment and onboarding, through learning, into strategic performance management, and right up to best-practice succession planning, all backed up by platform-wide HR analytics.

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Recent Posts

Inspired Video – Jessica Kao

We interviewed Jessica Kao, a Marketo Champion class of Winter 2016. Before she started her career as a marketer, Jessica was a field application scientist with a Ph.D. in Oncology. She then became a Marketing Program Manager at Affymetrix where she was introduced to marketing automation. At present, Jessica is working as a Client Services Director at Digital Pi. For her, sharing knowledge about marketing automation is what a true Marketo Champion really does.

CCIQ Launched Marketo Email Campaigns 7X faster With its Newly Marketo Trained Employees

For almost 150 years CCIQ has nourished, represented and protected small and medium businesses across Queensland. The company’s advocate is to make their members’ businesses more efficient by offering them several benefits, including a helpful hotline service, the latest industry news, and ongoing opportunities to connect with other members at networking events and most importantly CCIQ has been providing smart business solutions that have had a major impact on government policy which makes their members businesses more efficient and profitable.

Inspired Video – Ashley Ayan

We interviewed Aslihan Ayan, a Marketo Champion since Winter of 2016. She started her career as a developer, she then moved from a website development and design to Search Engine Optimization, from there she progressed into adwords PPC campaigns. It all became an opportunity for her to explore marketing automation to be able to tie each of those different campaigns into one platform. At present, Aslihan works as a Senior Marketing Consultant at Demand Spring. According to her making mistakes in marketing automation is not bad at all, in fact it allows you to learn more about it.

AUSTRALIAN CATHOLIC SUPERANNUATION ACHIEVED A RESPONSE RATE OF 56% WITH HOOSH’S SMS PROGRAM

An industry super fund for all Australians, Australian Catholic Superannuation aims to maximize retirement benefits by providing all individuals with various venture alternatives that permits lifetime of investment. All catholic sectors related to education, healthcare, aged care and welfare are catered by Australian Catholic Superannuation. As a matter of fact, it has earned a variety of industry awards in the recent years. Australian Catholic Superannuation was the winner of the Innovation and Transformation award at the Conexus Financial Superannuation Awards 2017. Recognised as an ABA100 winner for process improvement in 2017. Received the Australian Institute of Superannuation Trustees 2016 Best Member Facing Project (FUM under $10bn) Award for Excellence and many more recognitions beside these awards mentioned.

Our Resources

Converting Copy – Top 6 Resources to Create a Pricing Page That Converts

When your target customers reach yourpricing page, it’s like seeing a product while walking down the aisle of the grocery store. A quick glance at the price and the back label will be key to your decisions. According to Marketing Sherpa, getting landing pages built and tested is one of the top five challenges faced […]

Video Marketing – Top 5 Resources to Improve your Video Content

With YouTube now the 2nd biggest search engine after Google, video marketing should be a key part of your content marketing strategy. Video is very effective in moving your prospects along the buying journey; in fact after watching a video, 64% of users are more likely to buy a product online, according to ComScore. Here are […]

Social Media Marketing – Top 5 Resources to Boost Social Media Campaign

With the unstoppable explosion of social media in this generation, it is essential for business owners to learn about social media marketing tactics. Based on a study conducted by Social Media Examiner, 83% of internet marketers specify social media as an important element in their business. Here, we have outlined five of the most helpful […]

SEO – Top 5 Resources to Boost Your Search Engine Optimization Strategy

The main reason why businesses set up a website is so that people can find them and read about their products or services. According to a study by Interconnected World on Shopping and Personal Finance in 2012, 61% of Internet users worldwide research products online. With the help of an effective Search Engine Optimization (SEO) strategy, […]

PPC – Top 5 Resources to Get Leads and Learn About Pay per Click Advertising

An effective digital marketing strategy doesn’t comprise of just one factor, but a combination of different tools. PPC (Pay per Click) is a part of such formula, that when used properly, will drive traffic to your online business. In 2012, half of agencies reported an increase in ROI from PPC. This shows proper use of PPC […]

Marketing Automation – Top 6 Resources to Understand Marketing Automation Better

Marketing automation is an integral part of a successful internet marketing strategy. It does the ‘dirty’ work of automating manual tasks, and leaves you with more time and energy to use your creativity. According to Gartner Research, by 2020, customers will manage 85% of their relationship without talking to a human. This means your marketing […]

Lead Nurturing – Top 5 Resources to Nurture Leads Effectively in the Middle of the Funnel

Lead nurturing is the most effective way to stay in contact with prospect customers while they are still thinking whether to use your product or not. Your continuous communication allows you to be on their minds throughout the buying journey. Based on a study conducted by The Annuitas Group, nurtured leads make 47% larger purchases […]

Email Marketing – Top 5 Resources to Strengthen your Email Marketing Strategies

Email marketing is currently the #1 channel for B2B marketers, simply because it’s cheap, quick, direct, and measurable. It builds brand awareness, increases sales, enhances lead generation, and strengthens customer relationships. According to a study conducted by Magill research in 2012, the average ROI for every $1 spent was $39. The 2013 Marketing Sherpa Benchmark […]

Converting Copy – Top 6 Resources to Create a Pricing Page That Converts

When your target customers reach yourpricing page, it’s like seeing a product while walking down the aisle of the grocery store. A quick glance at the price and the back label will be key to your decisions. According to Marketing Sherpa, getting landing pages built and tested is one of the top five challenges faced […]

Content Creation – Top 7 Resources to Improve Your Content Writing Processes & Quality

Why is content writing important? The answer is simple – it allows you to speak to your audience through the internet. These days, when people look for information about something, they go to Google first. According to the State of Content Marketing 2013, $118.4 billion will be spent on content marketing, video marketing and social […]

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