Platform Consolidated Group Increased Lead Conversion with its Acquisition, Lead and Nurture Programs

PCG has increased lead generation with Hoosh’s help by creating attractive email nurture programs. The additional positive outcomes include: Increased conversion rate and brand interaction, Significant ROI and Customer Retention Program.

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Berklee Increased their Lead Collection by 420% at Over 100 Events Last Year using Marketo Offline Forms

Berklee’s implementation of Hoosh’s offline forms and landing page, made lead capturing 7x faster resulting in an increase of 420% in leads collected at over 100 events. The offline form was a successful solution as all leads were smoothly added to Marketo, even without internet connectivity.

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Recent Posts

Platform Consolidated Group Increased Lead Conversion with its Acquisition, Lead and Nurture Programs

PCG has increased lead generation with Hoosh’s help by creating attractive email nurture programs. The additional positive outcomes include: Increased conversion rate and brand interaction, Significant ROI and Customer Retention Program.

The Advantages Companies Experience when they use Marketo Workspace and Person Partitions

The main challenge is how can companies make sure that each email message was sent out to the correct email address in their specific region. In other words, the US email campaign might have different content than what the APAC email campaign contains. This is where Marketo person partitions come in handy for data management in organising prospects, attendees, and crew communication based on their specific region.

The Power of Using Marketo Offline Forms at Live Events

The great thing about attending live events is everyone in sales, marketing and IT can benefit from networking and gather live data of potential leads and storing them, simultaneously, into a company database. This is where Marketo offline forms become extremely convenient and useful because companies can capture live actions and record contact information from the events registration, without the use of the internet.

Increase Lead Generation by Almost 400% When You Integrate Your CRM and Marketo

Eliminate the human factor and start increasing your lead generation by integrating your CRM - Customer Relationship Management with Marketo CRM. The CRM system is an automatic method of sales management that stores existing clients contact information in one single database! First, let’s examine the common challenges most companies experience without CRM integrations.

Inspired Video – Jessica Kao

We interviewed Jessica Kao, a Marketo Champion class of Winter 2016. Before she started her career as a marketer, Jessica was a field application scientist with a Ph.D. in Oncology. She then became a Marketing Program Manager at Affymetrix where she was introduced to marketing automation. At present, Jessica is working as a Client Services Director at Digital Pi. For her, sharing knowledge about marketing automation is what a true Marketo Champion really does.

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Converting Copy – Top 6 Resources to Create a Pricing Page That Converts

When your target customers reach yourpricing page, it’s like seeing a product while walking down the aisle of the grocery store. A quick glance at the price and the back label will be key to your decisions. According to Marketing Sherpa, getting landing pages built and tested is one of the top five challenges faced […]

Video Marketing – Top 5 Resources to Improve your Video Content

With YouTube now the 2nd biggest search engine after Google, video marketing should be a key part of your content marketing strategy. Video is very effective in moving your prospects along the buying journey; in fact after watching a video, 64% of users are more likely to buy a product online, according to ComScore. Here are […]

Social Media Marketing – Top 5 Resources to Boost Social Media Campaign

With the unstoppable explosion of social media in this generation, it is essential for business owners to learn about social media marketing tactics. Based on a study conducted by Social Media Examiner, 83% of internet marketers specify social media as an important element in their business. Here, we have outlined five of the most helpful […]

SEO – Top 5 Resources to Boost Your Search Engine Optimization Strategy

The main reason why businesses set up a website is so that people can find them and read about their products or services. According to a study by Interconnected World on Shopping and Personal Finance in 2012, 61% of Internet users worldwide research products online. With the help of an effective Search Engine Optimization (SEO) strategy, […]

PPC – Top 5 Resources to Get Leads and Learn About Pay per Click Advertising

An effective digital marketing strategy doesn’t comprise of just one factor, but a combination of different tools. PPC (Pay per Click) is a part of such formula, that when used properly, will drive traffic to your online business. In 2012, half of agencies reported an increase in ROI from PPC. This shows proper use of PPC […]

Marketing Automation – Top 6 Resources to Understand Marketing Automation Better

Marketing automation is an integral part of a successful internet marketing strategy. It does the ‘dirty’ work of automating manual tasks, and leaves you with more time and energy to use your creativity. According to Gartner Research, by 2020, customers will manage 85% of their relationship without talking to a human. This means your marketing […]

Lead Nurturing – Top 5 Resources to Nurture Leads Effectively in the Middle of the Funnel

Lead nurturing is the most effective way to stay in contact with prospect customers while they are still thinking whether to use your product or not. Your continuous communication allows you to be on their minds throughout the buying journey. Based on a study conducted by The Annuitas Group, nurtured leads make 47% larger purchases […]

Email Marketing – Top 5 Resources to Strengthen your Email Marketing Strategies

Email marketing is currently the #1 channel for B2B marketers, simply because it’s cheap, quick, direct, and measurable. It builds brand awareness, increases sales, enhances lead generation, and strengthens customer relationships. According to a study conducted by Magill research in 2012, the average ROI for every $1 spent was $39. The 2013 Marketing Sherpa Benchmark […]

Converting Copy – Top 6 Resources to Create a Pricing Page That Converts

When your target customers reach yourpricing page, it’s like seeing a product while walking down the aisle of the grocery store. A quick glance at the price and the back label will be key to your decisions. According to Marketing Sherpa, getting landing pages built and tested is one of the top five challenges faced […]

Content Creation – Top 7 Resources to Improve Your Content Writing Processes & Quality

Why is content writing important? The answer is simple – it allows you to speak to your audience through the internet. These days, when people look for information about something, they go to Google first. According to the State of Content Marketing 2013, $118.4 billion will be spent on content marketing, video marketing and social […]

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